TenLands privacy policy
Effective date: 11 November 2026
This policy explains what information the TenLands game (the "Game") handles, why, and what choices you have. The Game is published by Karolis Lukša, an individual developer based in Lithuania, trading as KRL Apps ("we", "us"). You can contact us at privacy@krl-apps.com.
The short version
- You don't need an account. We don't ask for your name, email or phone number in the Game.
- Your game progress is stored only on your device.
- The Game shows ads from Google AdMob. Where the law requires it (for example in the EU and UK), we ask for your consent before personalised ads, and on iPhone Apple asks whether you allow tracking.
- Purchases are handled by Apple or Google. We never see your payment details.
- If the Game crashes, an anonymous crash report is sent to us (via Sentry) so we can fix it.
- The Game sends anonymous usage statistics (via PostHog, in the EU), such as which levels are finished, so we can make it better. You can turn this off in Settings.
Information stored on your device
Your progress (levels, stars, coins, power-ups, settings and saved games) is saved locally on your device. It is not sent to us. Deleting the Game deletes this data.
Advertising (Google AdMob)
The Game uses Google AdMob to show ads, including optional reward videos. To deliver and measure ads and to prevent fraud, Google may collect information such as your device's advertising identifier (IDFA on iOS, Advertising ID on Android), IP address, device and operating-system details, and how you interact with ads.
- Consent: in the European Economic Area, the UK and Switzerland, a consent form from Google is shown before ads are personalised. You can change your choice at any time in the Game under Settings → Privacy choices. If you don't consent, you may still see non-personalised ads.
- iPhone tracking: on iOS, the advertising identifier is only used if you allow tracking when the system asks. You can change this in iOS Settings → Privacy & Security → Tracking.
- Android: you can reset or delete your Advertising ID in your device's Google / Privacy settings.
Learn how Google uses data: How Google uses information from sites or apps that use its services.
Purchases (Apple, Google and RevenueCat)
In-app purchases are processed by Apple (App Store) or Google (Google Play) under their terms. We don't receive your card or payment details. To confirm purchases and let you restore them, the Game uses RevenueCat, which receives a random app-specific user ID, purchase and transaction details (product, price, currency, date, store receipt) and basic device information (platform, OS and app version, country). See RevenueCat's privacy policy.
Crash reports (Sentry)
When the Game crashes or hits an unexpected error, it sends a crash report to Sentry, a service that helps us find and fix bugs. A report contains technical details only: what went wrong and where in the Game's code, the steps just before it (for example, which screen was open), the Game version, device model, operating-system version, language, and a random installation ID. Reports don't include your name, contact details, advertising identifier or IP address. Sentry stores them in the European Union (Germany) and deletes them after 90 days at the latest. See Sentry's privacy policy.
Usage statistics (PostHog)
To understand how the Game is played (for example which levels people finish or get stuck on, how often they come back, and which power-ups and purchases they use), the Game sends anonymous usage events to PostHog, an analytics service. An event contains what happened in the Game, the Game version, operating system, language, and a random installation ID created by the Game. It doesn't include your name, contact details, advertising identifier or device name, and we don't combine it with anything else to identify you. PostHog stores the data in the European Union (Germany). You can turn this off at any time in the Game under Settings → Anonymous stats; anything not yet sent is then deleted from your device. See PostHog's privacy policy.
Why we process this information (legal bases)
- Personalised ads: your consent, where required.
- Non-personalised ads, ad measurement and fraud prevention: our legitimate interest in funding a free game.
- Purchases and restoring them: performing our agreement with you.
- Crash reports: our legitimate interest in keeping the Game working.
- Usage statistics: our legitimate interest in improving the Game. You can object at any time by turning them off in Settings.
- Answering support emails: our legitimate interest in helping you.
Who receives information
Only the service providers named above (Google, Apple, RevenueCat, Sentry, PostHog), who process it under their own policies and agreements with us. We don't sell your personal information. Some of these providers are located outside the EU (for example in the United States); such transfers rely on safeguards such as the European Commission's Standard Contractual Clauses or the EU–US Data Privacy Framework.
How long information is kept
Progress stays on your device until you delete the Game. Purchase records are kept by Apple, Google and RevenueCat as long as needed to provide restores and meet legal and accounting obligations. Crash reports are deleted after 90 days at the latest. Usage statistics are kept for up to 12 months. Support emails are kept as long as needed to resolve your request.
Children
The Game is not directed at children under 13 and we don't knowingly collect personal information from them. If you believe a child has sent us personal information, contact us and we will delete it.
Your rights
Depending on where you live, you may have the right to access, correct or delete your personal information, to object to or restrict its processing, to data portability, and to withdraw consent at any time. Because we don't run accounts, most information about you is held by the providers above; contact us and we'll help with any request. If you are in the EU, you can also complain to a data protection authority. In Lithuania this is the State Data Protection Inspectorate (vdai.lrv.lt).
Changes
If we change this policy, we'll update it on this page and change the effective date above.
Contact
Karolis Lukša (KRL Apps), Lithuania. Email: privacy@krl-apps.com